How To Self-Publish A Children's Book and How Much You Can Expect To Make

spoiler: you will make very little lol

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I self-published a children’s book about clinical trials called “If You Give A Mouse Metformin”. You can buy it on Amazon here.



A peek behind the curtain of self-publishing if anyone is curious. I was actually surprised by how easy this was, and Amazon now makes it even easier

I had the idea in January 2020, wrote all the lines + description of scenes of each page over the course of a few weeks. Then I turned to Upwork to find an illustrator that could actually bring it to life.

Finding an illustrator was super hard! Pro-tip, if you're going to look for a contractor on a platform be VERY specific about skill level, budget, etc. I had to go through 200+ profiles that applied before I saw one I really liked.

I finally found my illustrator and she was awesome - you can check out her other stuff here and highly recommend her. The cost was about $1300 to do watercolor for a 20 page book.

From rough sketch, to full colored pages, to copy editing took about 3 month. From there you can choose which self-publishing platform to go to.

The main considerations are:

  • Hardcover or softcover
  • Print on-demand or bulk inventory
  • Quality of paper
  • Fulfillment + shipping

Amazon was the best route IMO because even though you can only do soft cover, the print on-demand + fulfillment was critical. I didn't want to buy 1000 copies of the book in advance before knowing how many I could sell.

Economics are: (Sale price - printing cost) and then 60% of that go to me which comes out to about ~$6. This means I have to sell about 200 of these to break even. As of 5/16/2021 the sale numbers have been 739, not bad! 

This is not a good plan to actually make me money, BUT it's a good strategy for marketing my other stuff. I actually send copies of the book to a bunch of biotech venture studios to try and convince them to get it for their portfolio companies, but it hasn’t quite worked out yet lol.

The hardest part of self-publishing is distribution. You have to go do it yourself, and it helped that I've built on audience on twitter, etc. plus have enough friends I can force to guilt buy it (just kidding obvi, but if you don't I'm never hanging out with you again)

Anyway - I learned a lot about self-publishing through this and understand how easy it is. You can literally upload a word doc to amazon and they'll publish it as a book lmao, so any self-published book should be taken with a grain of salt.

Hope you all enjoy! If you do buy it, definitely tweet me a picture of your kids looking at it because that really makes my day.

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A reminder that there’s a few courses STARTING VERY SOON!!

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Healthcare 101 (starts 9/22) - I’ll teach you and your team how healthcare works. How everyone makes money, the big laws to know, trends affecting payers/pharma/etc.

Our healthcare 101 end of course survey - that 3 is from my greatest enemy

We’ll do group rates, custom workshops, etc. - email sales@outofpocket.health and we’ll send you details.

INTERLUDE - FEW COURSES STARTING VERY SOON!!

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A reminder that there’s a few courses STARTING VERY SOON!! And it’s the final run for all of them (except healthcare 101).

LLMs in healthcare (starts 9/8) - We break down the basics of Large Language Models like chatGPT, talk about what they can and can’t do in healthcare, and go through some real-world examples + prototyping exercises.  

Healthcare 101 (starts 9/22) - I’ll teach you and your team how healthcare works. How everyone makes money, the big laws to know, trends affecting payers/pharma/etc.

How to contract with Payers (starts 9/22) - We’ll teach you how to get in-network with payers, how to negotiate your rates, figure out your market, etc.

We’ll do group rates, custom workshops, etc. - email sales@outofpocket.health and we’ll send you details.

INTERLUDE - FEW COURSES STARTING VERY SOON!!

See All Courses →

A reminder that there’s a few courses STARTING VERY SOON!! And it’s the final run for all of them (except healthcare 101).

LLMs in healthcare (starts 9/8) - We break down the basics of Large Language Models like chatGPT, talk about what they can and can’t do in healthcare, and go through some real-world examples + prototyping exercises.  

Healthcare 101 (starts 9/22) - I’ll teach you and your team how healthcare works. How everyone makes money, the big laws to know, trends affecting payers/pharma/etc.

How to contract with Payers (starts 9/22) - We’ll teach you how to get in-network with payers, how to negotiate your rates, figure out your market, etc.

Selling to Health Systems (starts 10/6) - Hopefully this post explained the perils of selling point solutions to hospitals. We’ll teach you how to sell to hospitals the right way.

EHR Data 101 (starts 10/14) - Hands on, practical introduction to working with data from electronic health record (EHR) systems, analyzing it, speaking caringly to it, etc.

We’ll do group rates, custom workshops, etc. - email sales@outofpocket.health and we’ll send you details.

INTERLUDE - FEW COURSES STARTING VERY SOON!!

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Our Healthcare 101 Learning Summit is in NY 1/29 - 1/30. If you or your team needs to get up to speed on healthcare quickly, you should come to this. We'll teach you everything you need to know about the different players in healthcare, how they make money, rules they need to abide by, etc.

Sign up closes on 1/21!!!

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Interlude - Our 3 Events + LLMs in healthcare

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Data Camp sponsorships are already sold out! We have room for a handful of sponsors for our B2B Hackathon & for our OPS Conference both of which already have a full house of attendees.

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