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Healthcare Marketing 101 Bootcamp
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Things You'll Get From This Course
Tools and tricks
Real world examples
Scalable approach
Insights & community
Alyssa Alsheimer is the SVP, Marketing and Engagement at Wellframe, and has over a decade of experience working in the advertising agency world (think Don Draper, with less smoking and more PowerPoint).
Alyssa has experience working with brands big and small across a ton of different verticals, including travel, B2B tech, fast casual dining, retail, entertainment, and, of course, healthcare! She's worked on campaigns for pharmaceutical companies, providers, payers, and healthcare startups, and understands the world of marketing and how to adapt best practices to the healthcare space. Her goal is to share processes, tools, and insights to equip anyone for marketing success.
Course Syllabus & Schedule
Module 1
Day 1
Marketing Fundamentals and the Marketing Process
Module 2
Day 2
Launching Campaigns, Healthcare Marketing Basics, and Trends
Module 3
Day 3
Module 4
Day 4
Module 5
Day 5
Module 6
Day 6
Module 7
Day 7
Module 8
Day 8
Module 9
Day 9
Module 10
Day 10
Frequently Asked Questions
Who is this 101 course for?
Anyone who wants to learn more about marketing, especially in the healthcare space. This includes any beginner to intermediate marketers, or anyone looking to get a grounding in marketing basics. Past attendees have included:
- Marketing pros
- People at early-stage startups who wear a lot of hats
- Folks in other roles looking to transition to marketing
- Founders or investors
How much is it?
The current price for the course is $400. If you can't cover the course, we will look to let in a few free folks in - reach out to me at alyssa@outofpocket.health for info.
Bulk pricing is also available if you're signing up multiple people from your company. Shoot me an email at alyssa@outofpocket.health.
Will I be a marketing expert after finishing this course?
No, but you'll have the tools and frameworks you need to build a strong foundation as a healthcare marketer, and access to a community afterwards as you continue to hone your skills!
Is there a lot of work?
There are quick quizzes or activities after each section to help you practice what you’ve just learned, but they should only take a few minutes each.
I have another question not answered here
Email me at alyssa@outofpocket.health and I'll get back to you!